Serving Berks County
Our Great North American Snow Gator has seen a lot of different tires hanging on our wall over the years. Bruce Adams Sr. started in the tire business in 1959 working for "Reading Tire Company", (Now Mogel Tire & Wheel).
In 1971, Bruce Adams Sr. started Adams Tire Service with his younger brother Glenn. Our first warehouse was in a basement at 9th and Union streets in Reading. Soon we moved to Portland Avenue in West Wyomissing. Our business started as 100% wholesale. In addition to tires we also sold Wix filters, batteries, and Wolfs Head motor oil.
Our fleet of delivery trucks grew to three including Big Bertha, a truck we purchased from Reading Tire Company. We outgrew Portland Avenue and moved to South Hull Street in Sinking Spring. We were able to stock a lot more tires; the inventory pictured was all snow tires. Back then we sold loads of snow tires compared to today. We delivered tires all over Berks, Lebanon and Lancaster Counties.
We started to service some cars in Sinking Spring, but we had to change tires outside on a stone paved alley. The retail sales started to grow, so we had to move, or freeze outside in the winter time. It was the mid-seventies and full-service gas stations were changing to mini markets. The wholesale business was shrinking and it was apparent that we would have to adjust our focus and include more retail service.
Call Now to Schedule Your Appointment (Recommended) or Stop by 1350 Allegheny Ave. on the Warren St. Bypass
We made our move to this location at 1350 Allegheny Avenue, Reading around 1977. We were able to stock even more tires and service up to three cars inside! We were one of the first tire stores to offer tires at an installed price and to use computerized spin balance.
The way we have to change tires today has changed considerably. Tire machines are more complex to handle the larger sizes of tires, not to mention the lower profiles the tires have today, and we have continually invested in the best equipment to do the job and we still offer "on the car / complete pricing" up front to this day.
A lot more has changed in the tire and automotive business over the years since we started selling tires. Like all season radial tires, custom wheels, maintenance free batteries, SUVs and crossovers, but we have always done our best to stay ahead of the curve.
Our founder, Bruce Sr. adopted our motto: "With The Emphasis On Service" when he started the business in February 1971. He has since passed away in 2006, but his legacy is still alive and rolling along with the same dedication to service that he instilled in us.
The best products, at the best price, for the best people that we know, our customers!
Please call or email us if we can be of service to you.
A message from the company President – Bruce A. Adams Jr.
On behalf of our family, our employees and myself, all we have: our business, our service and our customers would not be possible without the blessings we receive and have received from our Lord and Savior Jesus Christ.
I have to first thank Jesus and then all of our family, friends and customers, also our employees – past and current.
A special thank you to my Mom Barbara, my Wife Edna, and last but not the least my Dad, who worked so hard for what we have as a family and our business.
Mark 8:36 – “What good is it for a man to gain the whole world, yet forfeit his soul?”